Walton Signs Distributorship Deal to Export Made-in-Bangladesh Tech to Libya

Dhaka, July 26, 2026 — Walton Hi-Tech Industries PLC, one of Bangladesh's leading electrical and electronics manufacturers, has signed a global distributorship agreement with Libya-based ASR Al Techniyah to expand its presence in North Africa. 🚀

📝 Under the three-year agreement, ASR Al Techniyah, a private company registered in Tripoli, will serve as Walton's authorised distributor, overseeing the sales, marketing and distribution of Walton products across Libya. 🇱🇾

📊 Deal Highlights

• 📦 Products: Refrigerators, televisions, air conditioners, washing machines
• 📅 Duration: 3-year global distributorship agreement
• 📍 Market: Libya (North Africa)
• 🏛 Distributor: ASR Al Techniyah (Tripoli-based private company)
• 📋 Disclosure: Filed with the Dhaka Stock Exchange (DSE)

🌏 International Expansion Strategy

📈 The agreement marks another step in Walton's strategy to strengthen its international presence by taking "Made in Bangladesh" technology to new markets. 👕 Under the deal, ASR Al Techniyah will market and sell Walton-branded products across Libya.

👥 Abdur Rouf, head of Walton Global Business Division, said the company's innovations in energy-efficient appliances and competitive pricing make Walton products attractive for emerging markets like Libya. 🤝

💰 Significance for Bangladesh Export Diversification

📊 Walton's expansion into Libya is significant for Bangladesh's export diversification efforts. While RMG dominates Bangladesh's export basket (84%+), companies like Walton are demonstrating that Bangladeshi manufactured electronics can compete in global markets. 🔌

• 📈 Export diversification: Electronics exports reduce dependence on RMG
• 🌏 New markets: Africa and Middle East represent growing consumer markets
• 🏭 Manufacturing capability: Walton proves Bangladesh can manufacture quality electronics
• 💰 Brand building: "Made in Bangladesh" label gaining recognition beyond garments

🌏 Expanding Beyond Traditional Markets

📊 The deal also highlights the potential for Bangladesh to expand trade relationships beyond traditional markets (US, EU) into emerging markets in Africa and the Middle East. 🏛 Libya, with its recovering economy and growing consumer demand, represents an opportunity for Bangladeshi manufacturers to establish a foothold in North Africa.

📈 Walton's strategy of appointing local distributors in target markets is a proven approach for entering new geographic markets without heavy upfront investment. 🤝 The three-year agreement provides stability for both Walton and its Libyan partner, allowing time to build brand awareness and distribution networks.