IFIC Bank Partners With Novoair: Cardholders Get 10% Discount And Zero Percent EMI On Domestic Flights

Dhaka, September 25, 2026 — IFIC Bank PLC has signed a memorandum of understanding (MoU) with Novoair, a private airline in Bangladesh, to provide discount benefits and equated monthly installment (EMI) facility to the bank's cardholders. The partnership aims to make air travel more affordable and convenient for IFIC Bank customers.

👥 Signing Ceremony

Helal Ahmed, chief of branch business at IFIC Bank, and Sohail Majid, director of marketing and sales at Novoair, signed the MoU at the bank's head office in Dhaka on Wednesday. Also present were:

• 💼 Sheikh Akhtar Uddin Ahmed — deputy managing director and chief credit officer of IFIC Bank
• 💼 Mohammad Shahin Uddin — head of treasury at IFIC Bank
• 💼 Senior officials from both organisations

💰 Benefits For IFIC Bank Cardholders

Under the MoU, all IFIC Bank debit and credit cardholders will receive:

• ✈ 10 percent discount on tickets for any domestic Novoair flight.
• ✈ Validity: until December 31, 2026.
• ✈ Zero percent EMI facility for 3 months and 6 months — for IFIC Bank credit cardholders when purchasing Novoair air tickets and travel packages.

🛬 Novoair: Bangladesh's Private Airline

Novoair is one of Bangladesh's private airlines, operating domestic flights to key destinations including:

• 🛬 Dhaka — the capital and main hub.
• 🛬 Chattogram — Bangladesh's second-largest city and main seaport.
• 🛬 Cox's Bazar — the country's premier beach tourism destination.
• 🛬 Sylhet — a major city in northeastern Bangladesh.
• 🛬 Jessore — serving southwestern Bangladesh.
• 🛬 Saidpur — serving northern Bangladesh.

💼 Why This Partnership Matters

The IFIC Bank-Novoair partnership reflects a growing trend in Bangladesh's banking and aviation sectors — where banks partner with airlines to offer value-added benefits to cardholders:

• 💰 Customer acquisition — attractive travel benefits encourage new card sign-ups.
• 💰 Card usage promotion — discounts and EMI facilities encourage card transactions over cash.
• 💰 Travel market growth — affordable financing supports domestic tourism growth.
• 💰 Competitive positioning — IFIC Bank differentiates its card offering from competitors.
• 💰 Digital payment adoption — supporting Bangladesh's shift towards a cashless society.

🌏 Bangladesh's Domestic Aviation Market

Bangladesh's domestic aviation market has been growing steadily:

• 🛬 Major domestic carriers: Biman Bangladesh Airlines, US-Bangla Airlines, Novoair, Air Astra.
• 🛬 Key routes: Dhaka-Chattogram, Dhaka-Cox's Bazar, Dhaka-Sylhet, Dhaka-Jessore, Dhaka-Saidpur.
• 🛬 Cox's Bazar growth: the upgrade of Cox's Bazar Airport to international status has boosted tourism-related travel demand.
• 🛬 Padma Bridge effect: improved road connectivity has partially shifted some traffic from air to road on the Dhaka-Chattogram corridor — but air travel remains the preferred option for time-sensitive travellers.

💼 IFIC Bank's Strategic Partnership Approach

IFIC Bank continues to introduce customer benefits through strategic partnerships with various organisations, aiming to make customers' journeys more affordable, convenient and rewarding. The bank's partnership approach includes:

• 🤝 Airline partnerships — such as the Novoair MoU for travel discounts.
• 🤝 Retail partnerships — for shopping discounts at partner merchants.
• 🤝 Online platform partnerships — for e-commerce transaction benefits.
• 🤝 Lifestyle partnerships — for dining, entertainment, and healthcare benefits.

Through such initiatives, the bank remains committed to enhancing customer experience and delivering greater value through its card services.

📜 Looking Ahead

For IFIC Bank cardholders, the Novoair partnership provides tangible travel benefits — with the 10% discount and zero percent EMI facility making domestic air travel more affordable. The partnership is valid until December 31, 2026 — covering the peak travel season including the winter holidays and Eid-ul-Fitr period.

For Novoair, the partnership with IFIC Bank expands the airline's customer base — by making flights more accessible to the bank's cardholders. The zero percent EMI facility is particularly attractive for higher-value travel packages — allowing customers to spread the cost over 3-6 months without additional interest charges.

For Bangladesh's broader digital payment ecosystem, the partnership supports the ongoing shift from cash to digital payments — with bank cards becoming the preferred payment method for an expanding range of services, including air travel.