Philip Kotler to Address Bangladeshi Marketers on AI Tomorrow

🤖 Dhaka, Bangladesh — Philip Kotler, widely regarded as the father of modern marketing, will speak with Bangladeshi brand practitioners and marketers for the first time tomorrow — discussing how artificial intelligence is reshaping the marketing landscape.

💬 He will discuss “How Marketing is Changing in the Age of Artificial Intelligence” with Mark Anupom Mollick, a Bangladesh-based management consultant, business strategist, corporate trainer and founder of Idean Consulting. The session will be streamed live on Mark Anupom Mollick’s Facebook profile at 9:00 pm.

🤝 Idean Consulting Organising the Event

📊 Idean Consulting is organising the event. Waldemar Pfoertsch, professor of international business and co-author of the book “B2B Brand Management” with Philip, will deliver the keynote address.

👥 Panel Discussion: AI in Marketing

📊 The event will also feature a panel discussion, titled “AI in Marketing: Hype, Reality and Bangladesh’s Potential”, bringing together marketing and business leaders from different sectors.

👥 The panellists will be:

• 🎓 Rezwanul Huque Khan — Professor at the Institute of Business Administration (IBA), University of Dhaka
• 📱 Nafees Anwar Choudhury — Head of Brand Marketing at Grameenphone
• 📰 Md Azwaj Khan — General Manager and Head of Marketing at Prothom Alo
• 💊 Binay Das — Director of Marketing and Sales at Eskayef Pharmaceuticals Limited
• 📰 Md Tajdin Hassan — Chief Business Officer of The Daily Star
• 🌏 Shuvasish Bhowmick — Managing Director of ATEC Global

👥 Md Mahadi Faisal, Director of Marketing and Growth at Shwapno, will moderate the discussion.

👥 Free Registration, Nationwide Interest

📊 The organisers said registration is free and open to everyone. People from across the country have already started registering for the much-anticipated event.

🌏 Strategic Context: AI Marketing Adoption in Bangladesh

📊 For Bangladesh’s marketing and brand ecosystem, Philip Kotler’s session comes at a critical moment:

• 🤖 AI adoption accelerating — Bangladeshi brands exploring AI-powered customer insights
• 📱 Digital marketing growth — mobile-first consumer base with 180M+ mobile subscribers
• 💼 Brand building sophistication — shift from product-led to customer-led marketing
• 🌏 Global brand competition — local brands competing with international players
• 📊 RGMG sector transformation — garment exporters building consumer brands
• 💰 E-commerce growth — digital channels becoming primary sales touchpoints

🎨 Philip Kotler: Marketing Legacy

📊 Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is widely recognised as one of the world’s leading marketing theorists and the author of the seminal textbook Marketing Management — the most widely used marketing textbook in graduate business schools worldwide.

📊 Key contributions to marketing theory:

• 📊 4 Ps of Marketing — Product, Price, Place, Promotion framework
• 📊 Marketing 1.0 to 5.0 — evolution from product-centric to human-centric marketing
• 🤝 Societal marketing concept — balancing customer wants with societal wellbeing
• 🤖 Marketing 5.0 — integrating AI, big data and human-centric technologies
• 📊 Demarketing — strategies to reduce demand

💼 Panel: Marketing Leaders Across Bangladesh

📊 The panel brings together senior marketing leaders from Bangladesh’s most prominent companies:

• 📱 Grameenphone — Bangladesh’s largest mobile operator (Telenor subsidiary)
• 📰 Prothom Alo — Bangladesh’s largest Bangla daily newspaper
• 💊 Eskayef Pharmaceuticals — leading pharmaceutical manufacturer (SK+F)
• 📰 The Daily Star — Bangladesh’s largest English daily
• 🌏 ATEC Global — international business development
• 🛍 Shwapno — largest retail chain in Bangladesh

💰 Implications for Bangladeshi Marketing Industry

📊 For Bangladesh’s marketing industry, the Kotler session signals several strategic shifts:

• 🤖 AI-powered marketing — predictive analytics, personalisation, automated content
• 👥 Customer data platforms — integrating CRM with marketing automation
• 💼 Brand storytelling — emotional connection beyond product features
• 📊 Marketing measurement — ROI-based attribution models
• 📱 Mobile-first marketing — leveraging 180M+ mobile subscribers
• 🌿 Sustainable marketing — aligning with ESG and circular economy

🌏 Strategic Outlook for Bangladesh Marketing

✅ For Bangladeshi marketers, the Kotler session represents a unique opportunity to learn directly from the world’s most influential marketing theorist — particularly on how AI is reshaping the discipline. As Bangladesh’s economy continues to grow and the middle class expands, marketing sophistication will be increasingly important for both domestic brands seeking to compete with global players and export-oriented companies seeking to build international brand presence.

🌏 For the export community — particularly RMG manufacturers looking to develop their own brands — the AI marketing insights from Kotler’s session could provide valuable guidance on how to build international consumer brands using data-driven personalisation and digital-first marketing strategies. As the global apparel market increasingly rewards brands with strong digital presence and customer engagement, Bangladeshi companies that embrace AI marketing early could gain a significant competitive advantage in the next phase of export growth.

📊 The fact that the session is being organised by a Bangladesh-based consulting firm and streamed free via Facebook Live reflects the democratisation of access to world-class business education — made possible by digital platforms that allow knowledge sharing across borders without the traditional barriers of cost, location and language. For Bangladesh’s marketing community, this represents an opportunity to engage with global thought leadership and apply it to local market contexts in real time — a capability that was unimaginable just a decade ago.