PriyoShop

PriyoShop is Bangladesh's leading B2B retail marketplace for Micro, Small and Medium-sized Enterprises (MSMEs), launched in July 2021 by co-founders Asikul Alam Khan (CEO) and Dipty Mandal (CMO). PriyoShop works with small retail shops and major brands to transform and modernize Bangladesh's retail supply chain through an asset-light marketplace model.

🚀 Founding Story

PriyoShop was launched during the height of the COVID-19 pandemic, after the founders recognized the massive gap between Bangladesh's small mom-and-pop shop owners and traditional retail industry players such as manufacturers, wholesalers, and distributors. With 97% of Bangladesh's estimated $200 billion in annual retail sales taking place through informal retailers, the majority of retail transactions occur at neighborhood shops. However, MSMEs face challenges like stockouts, inconsistent revenue, and inaccessibility to traditional financing.

💰 Investment History

PriyoShop raised a significant Pre-Series A round:

• 💰 February 2024 — $5 million Pre-Series A led by Century Oak Ventures, with participation from:
  • Evolution Ventures
  • Iterative (Singapore)
  • SOSV / Orbit Startups
  • GFR Fund
  • BonBillo
  • Accelerating Asia
  • South Asia Tech Partners
  • Voltity

Participating investors came from San Francisco, Dubai, Indonesia, Thailand, Africa, and India — with many choosing to invest in Bangladesh for the first time, marking a significant milestone for the country's startup ecosystem.

📱 Platform & Impact

PriyoShop's B2B marketplace offers:

• 🛒 55,000+ merchants on platform (as of Feb 2024)
• 🏷️ 200+ major brands partnered (Pusti, Rupchanda, Teer, New Zealand Dairy, Pepsico, Coca-Cola)
• 📦 Next-day delivery — Efficient goods sourcing for small businesses
• 💰 Embedded finance — Credit facilities via LankaBangla Financing partnership
• 🏭 Distribution services — Consumer goods, electronics, fashion, food & beverage
• 🎯 Target: 1 million merchants — Expected in the coming year

PriyoShop helps MSMEs dramatically increase their business margins by providing consistent and competitive prices, efficient sourcing, and access to supply chain financing.